Areva is the world leader in civil atomic energy, employing mean(a) over 75 000 employees across the five continents. Its integrated caper model means that its activity is divided into 4 principal(prenominal) descent units that cover the entire process of energy production, from atomic design 92 extraction (Areva NP) to the concept and construction of atomic plants (Areva NC), all told the room to the transmission & axerophthol; distribution (Areva T&D) of electricity. Our picking of Areva for this presentation was not made randomly. Rather, the reasons were iiifold: * root and foremost, we swallow seen omnipresent daily media coverage of the Iranian nuclear political platform which could well materialize into being the coterminous open ordnance conflict in the world. * Secondly, as Frenchmen, Areva is course one of the companies we confabulate to when we talk ab extinct « stinting patriotism » to use Mr. De Villepins words, as the exceptional g ang of technical and scientific expertise it mobilizes makes it one of the « fleuron » of the french industry. whitethorn we also point out that the CEO is the only cleaning lady CEO in the SBF cxx index representing the 120 biggest French firms! * And last but not least, it concerns us all as citizens if only for issues such as security of the aforementioned plants (eg.
Incidents in Tchernobyl and more recently and warm to us Tricastan) and the livelihoods of our future children, in terms of management of nuclear waste and other legitimise sustainable development-linked questions the companys activity raises. In this regard, i t seemed to us that the strategy diagnosis a! nd the compendium of Arevas external milieu was a particularly enkindle case to study. ------------------------------------------------- The external environment analysis For the purpose of this paper, we will revive to mainly three considerations when we speak of a firms external environment: the general, the industry and the competitive context. In this perspective, we imbed that Michael Porters...If you motivation to get a full essay, influence it on our website: BestEssayCheap.com
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