Mba - Essays

LAURENTIAN UNIVERSITY COMM 5305/MM2 MARKETING MANAGEMENT Module 10 lively for: professor Peter Mombourquette Prepared by: Harvinder Sian November 14, 2010 Table of Contents executive Summary1 creese of work narrative1 patch Analysis1 Objectives and Goals1 Background and Forecast1 plunges drive for Real Beauty within theory circumstance2 S.W.O.T. Analysis3 Market Analysis4 variance Analysis4 merchandising Mix4 Competitive Analysis4 Case give aways5 Key victor Factors5 Key Uncertainties5 Analysis of Alternative Solutions5 Alternative Evaluation Criteria / matrix6 Recommendation(s)6 Action throw7 Short-term7 Long-term7 casualty Plan7 References7 Appendix A8 Executive Summary Unilever is the largest consumer product company in the world with various products including plunge line of products. Kerstin Dunleavy, brand conductor for Unilevers fall line needs to present a new strategy to Unilevers senior management fo r Dove line of products as a next flow after its successful image face lift. Kerstin wants to comprehend with self look on theme used in the first-class honours degree phase and conjure back distinction from competitors but uncertain ab appear out the next question.

It is recommended that Unilever continue with campaign but prowl their focus to product proper(postnominal) advertisements to utilize established consumer connection to move brand beyond simply awareness to creating an affinity with consumers. Problem Statement Kerstin Dunleavy, brand bus for Unilevers Dove line needs to strategies the next move after successful re-launch of Dove beauty products. Kerstin w! ants to continue with self-pride theme launched in first phase while fill out products from competitors to pay spectacular response in phase 2 to be turn out in September 2006. Situation Analysis Objectives and Goals The succeeding(a) are companys self-proclaimed mandate: oTo evolve into contemporary and desirable brand oTo stand out against the myriad...If you want to get a full essay, order it on our website: BestEssayCheap.com

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