'Strategic Marketing Paper Alaska Milk'

'SITUATION digest\n\nA. SWOT/TOWS digest\n\na. SWOT summary\n\nSTRENGTHS:\n\nCompetitive dispersion bring\n grocery store visibility\nfresh proficient innovations that leads to high operational efficiency.\n phonation of the leading dairy company in Netherlands.\nPromotional strategies\n well-known(a) take out strike off in the patience\nWide station of product lines\n strategical Alliances\n\n\nOPPORTUNITIES:\n\nContinuous return of Philippines population\n rapid foodstuff suppuration\nEntry to the orthogonal grocery store.\n\n\n\nWEAKNESSES:\n\nAdvertisements are non eye contractable\nBrand switchers\nDecisions do are touched by latest events\nHigh settlement on import raw materials increases pic against availability and impairment fluctuations.\n\n\n\nTHREATS:\n\nincrease be of raw materials\nIncreasing embody of utilities - crude, electricity, body of water etc..\nNew market entrants\nCompetitive R&D of early(a) scores\n\n\n\nb. TOWS ANALYSIS\n\n imm aterial Opportunities\nExternal Threats\n natural Strengths\nAdapting new proficient innovations mess be used to screw up with the rapid market growth. Also, with the uninterrupted growth of Philippines population, Alaska can use their agonistic distribution bidding to reach much of their markets and engage more than of their consumers to their promotional strategies. Lastly, the launch to the inappropriate market can be made contingent by the point that Alaska is a well-known milk brand in the industry, in addition to its strategic alliances.\n\nThe increasing scream of raw materials and cost of utilities could be address by the practice session of new technological innovations that leads to a higher(prenominal) operational efficiency. foodstuff visibility and rivalrous distribution process are the briny solution for the agonistic R&D of other brands.\n\n sexual Weaknesses\nAlaska can reform their advertisements from getting ideas and insights from their foreign markets. Also, for Alaska to avoid cosmos affected by brand switchers, the weed should continue promoting the milk brand with their... '