Kfc Marketing Strategies - 20155 Words

Click on one of the questions below to learn more. How much will I pay in royalties and advertising? What fees will I pay when I become a KFC franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45,000 (if you open a KT multi-brand restaurant, the fees will be $75,000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct the restaurant building, training expenses, grand opening expenses or opening inventory. Please refer to the KFC Franchise Disclosure Document (FDD), Item 7, for more in-depth information on the total investment. How long will it take to†¦show more content†¦Key holders of the restaurant could include the franchisee, an Above Store Leader, Restaurant General Manager or Assistant Manager. Training ranges from eight to ten weeks (depending on the unit to be opened) and is conducted both centrally in Louisville, KY and in certified training stores. There is a fee for the training and the Franchisee is responsible for all costs incurred including travel and lodging of the management team. Do you have a quality assurance program? Who enforces quality? KFC monitors quality using a variety of programs. One is a customer based shopper program where restaurants receive customer feedback on their store experience. Secondly, food safety audits are conducted by a third party service to ensure that food safety standards are met at the store level. Finally, the company conducts CFF Standards Audits in store and feedback is given to the operators regarding execution excellence. Franchisees are required to meet certain operating standards as part of their franchise agreement. Will I be required to use specific accounting service software at my restaurant? KFC’s FDD describes the type of electronic cash register system and software requirements to be used in the restaurant. It is strongly recommended that you use the KFC supported MERIT back-of-house operating platform. You must prepare and keep detailed records regarding allShow MoreRelatedMarketing Strategy of Kfc4922 Words   |  20 PagesPreface This report focus on KFC marketing strategies, its marketing environment , demographicfactor ,marketing factors. We designed a report to provide a brief description about itsmarketing mix its major competitors in Pakistan. We also discuss four P’s of marketing their marketing tools.In addition to it, this report includes a research base survey on KFC. We all have triedour level best to fulfill all the requirements mentioned to us. Now its depend upon thereader to read it carefully andRead MoreMarketing Strategy for Kfc5183 Words   |  21 PagesIntroduction. 2 Market Analysis for KFC. 5 THREATS OF KFC IN MAURITIUS. 18 Opportunities to develop and create the following in Mauritius. 20 Reasons for KFC to go overseas. 26 PESTEL Analysis. 26 Competitors Actions. 29 THE problem that KFC is facing. 29 Strategies developed to overcome the crisis. 30 New Strategies that can be adopted for the Relaunching of KFC products. 31 References. 34 Introduction. Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant chainRead MoreKfc Marketing Strategy in Mauritius2103 Words   |  9 Pages INTRODUCTION KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe ®, Extra Crispy ®, Kentucky Grilled Chickenâ„ ¢ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. 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KENTUCKY FRIED CHICKEN Harland David Sanders was born SeptemberRead MoreA comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization3315 Words   |  14 Pagesï » ¿A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization Abstract McDonald’s is the greatest fast food chain in the world, its company sales and operate income was largely exceeded KFC on a global scale, but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from â€Å"Seven P Formula† and finally makesRead MoreMarketing Strategy Of A Competitive Market Environment Strategies Adopted By Marketers883 Words   |  4 Pagescompetitive market environment strategies adopted by marketers to advertise products and services are crucial. This is because the choice of a marketing strategy may determine whether business organizations achieve their targeted sales or not. Ideally, the appropriate marketing strategies to use should be determined by the consumer purchasing behavior in respective markets. Therefore, for youth oriented consumer economies, marketers should adopt marketing strategies that target the youth populationRead MoreKfc Marketing Fundamental1686 Words   |  7 PagesPolitical 5 1.1. Carbon tax 5 1.2. Minimum wages 5 2. Social Cultural 5 3. Economic 6 IV - Conclusion 6 V - References: 6 I - Introduction KFC, which has full name as Kentucky Fried Chicken, is one of well-known fast food brand names in the world due to their effective marketing strategies. To create good marketing strategies, KFC needs to understand the market by conducting a market research and collecting information about micro and macro environment. Therefore, they can influenceRead MoreMarket Strategy for Kfc Japan1245 Words   |  5 PagesMarket Strategy/ Focus Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target marketRead MoreKFC China and its Marketing1525 Words   |  7 Pagesï » ¿Case Study 2 Introduction KFC China is a quick service restaurant that’s has dominated the local fast-food market. Marketing has significantly contributed to its success. This report covers KFC-China’s current localized marketing strategy consisting of product, promotion price and placement strategies. It will also discuss the potential issues that may affect business operations in the near future, these include; increasing costs, emerging seniors market, economic slowdown and supplier issuesRead MoreKfc - the Best Fast-Food Restaurant1114 Words   |  5 PagesXuà ¢n Luà ¢n: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories