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CASE QUESTIONS FOR DISCUSSION McDonald’s 1. wherefore has McDonald’s been prospered throughout the historic period? 2. Does it make palpate for McDonald’s to use a govern (“I’m lovin’ it”) planetary campaign? 3. Does it make sense for McDonald’s to have rope up a ball-shaped marketing Team? why or why non? 4. What changes do you preach to McDonald’s? The ball-shaped Brand Face-Off 1. What is a “global” strategy? What is a “global stigma”? 2. What argon the pros and cons of going global? 3. Should Espoir cover its peeled grungeing opening night global? why or why non? 4. Do you agree with any of the experts’ views? Why or why non? Beijing Mirror skunk 1. What atomic number 18 the different modes of marketplace unveiling? (How can a company enter a new market?) 2. raft Beijing Mirror develop the market by itself? What should Ming Tian do? Why? 3. As M ing Tian, what would you now recommend to your company? 4. What are the key issues in a colligation venture dialogue? 5. What do you believe happened (that is, what did they do?) Lenova: twist a planetary Brand 1. Perform a comprehensive swot up analysis on Lenovo. 2. Why did IBM take to sell its PC business? Why did IBM sell to Lenovo? 3.

How do you believe Lenovo should be positioned after the acquisition: As a new book of facts of Chinese company? A unique combination of eastward and West? An internationalistic firm? Explain. 4. What explains Lenovo’s success antecedent to the acq uisition? 5. What challenges did Lenovo fac! e after the acquisition? 6. How should Lenovo handle the brand management challenges associated with the acquisition? Explain. 7. In trying to become a global brand, does Lenovo have a problem coming from china? If so, why? If not, why not? Mary Kay Cosmetics: Asian grocery Entry 1. What is meant by “direct selling”? 2. Why has MKC not been as successful as Avon in penetrating international markets? 3. What criteria should MKC...If you want to get a full essay, order it on our website: BestEssayCheap.com

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