Pestel

Technological Aspect Of PESTEL Analysis of GSK This can be boom as the trend and developments in the technological field that dexterity create unexampled product opportunities (Brassington & vitamin A; Pettitt; 2003:pg.1059). As a result of this, obtaining information about trends in the technological field, it all(prenominal)ows GSK to riposte new product opportunities for their consumers. Rising slide fastener be are influential to the append in price of advancement materials. chemical companies across the globe are being constrained to increase the price of polyethylene which is a material employ in the manufacturing of plastic sheets that are used in medical checkup packaging. technology creates risks and rewards for any organization. One of the risks can be environmental degradation. This is the weakening of the environment through depletion of resources such as air, filthiness and water, withal the ruining of ecosystems and the possible lead t o extinction of wildlife. In name of rewards Technology can allow for vaccine development, R&D, Education methods and modernization of equipment. GSK is the parent company of all Lucozade products ranging from energy drinks, energy gels to energy tablets for sport enthusiasts. Mintel (2003; pg.

14) highlighted an increase of doojigger foods and nutritionary supplements which consumers use for improved nutrition. Mintel further went on to extract that this is the drive for developing new products and formats of them, for easier transportation and consumer consumption. The information provided above clar ifies how GSK get to observed and managed n! ew product formats for convenient and nutritional supplements as a result of looking at the population with busier lifestyles and pay back therefore created new opportunity for them. GSKs technological environment is critical especially in equipment casualty of marketing. when developing new products/ product formats because this can allow them to suck up a agonistical edge over their competitors. Legal The pharmaceutical...If you indigence to get a full essay, order it on our website: BestEssayCheap.com

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